E-E-A-T • trust • conversion • services
E-E-A-T for Services: Trust Signals That Boost Rankings and Conversions
In services (agencies, clinics, B2B), Google wants to see that you’re real, competent, and verifiable. E-E-A-T stands for Experience, Expertise, Authoritativeness, Trust. The good news: trust signals boost conversions, not just rankings.
1) What Signals Matter (Practically)
- Identity: Consistent NAP (name, address, phone).
- Author: name, role, bio, author page.
- Proof: case studies, results, real projects.
- Transparency: terms, cookies, privacy.
The “money” combination: SEO + website + case studies.
2) Author & Author Page
A clear author helps both SEO and user trust.
“Cătălin Bărbulescu — 15+ years in web design & SEO. Data-driven strategies, not promises.”
3) Proof: Case Studies, Results, Testimonials
Instead of “we’re the best,” show it.
- Context → actions → results (KPIs).
- What you did specifically: audit, structure, content, interlinking.
See the format: Case Studies.
4) Transparency: Contact, Policies
Simple, clear, indexable pages.
Consistent messaging across pages and articles.
5) Content: What a Credible Article Looks Like
- Clear structure (H2/H3), checklists, concrete steps.
- Real examples, not “generalities.”
- Interlinking to pillar + money page.
- Periodic updates (2026, not 2021).
Natural continuation: Topic Clusters & Internal Linking.
We’ll do an audit + 90-day plan and implementation: structure, “money” pages, content, and interlinking.
If you want rapid growth, we combine it with Google Ads.