Bellatrix — online magazine for fashion, music, books and movies
An editorial platform built from scratch as a dedicated application: fast, elegant and easy to run — without the weight and risks of a generic plugin-heavy CMS.
About the project
Bellatrix ran on a classic WordPress that had become hard to maintain: overlapping plugins, risky updates and a design that no longer reflected the publication’s identity. For a site whose product is content, speed and typography aren’t details — they are the product.
We rebuilt the platform from scratch as a dedicated application: an editorial panel tailored exactly to the publication’s workflow, a clean typographic layout across four editorial areas — fashion, music, books, movies — and pages that load instantly. The old archive was preserved intact on a separate subdomain, while new content lives on the new platform.
Key features
Custom admin panel
Writing, scheduling and publishing articles from a panel built for a single purpose — no irrelevant menus, no plugins to maintain.
Dedicated typographic layout
A design built around editorial content: carefully chosen typography, large imagery and distinct category pages for each of the four areas.
Instant loading
None of the ballast of a generic CMS: fast-served pages, optimised images and excellent Core Web Vitals — a direct advantage in Google.
Native on-page optimisation
Meta data, sitemap, clean URLs and structured data generated straight from the application — no external SEO plugin.
Old archive preserved
The old site was moved to a dedicated subdomain, so no historical article and no external link was lost in the transition.
Minimal running costs
No plugin licences and no risky weekly updates — a small, stable codebase that’s easy to extend.
Technology and approach
- Backend: Laravel (PHP), MySQL — a dedicated application, not a generic CMS.
- Frontend: Blade + Tailwind CSS, responsive typographic design.
- SEO: meta data, sitemap and structured data generated natively by the application.
- Migration: the WordPress archive fully preserved on a separate subdomain, with no content loss.
Got a publication or content site that deserves more?
If your current platform slows you down — at publishing, at loading or at maintenance — we can build one tailored exactly to your editorial workflow.